Products related to Industry:
-
Marketing Chinese Children's Books : Paratext and the Politics of Authorship
An exploration of the marketing, presentation and construction of popular Chinese children's authors for their youthful audience, parents and teachers, Marketing Chinese Children's Books surveys the internal and international dissemination of children’s books and of international influences in the marketing of children’s literature. Focusing on the paratextual elements of contemporary Chinese literature written for children such as author photographs, this book reveals the political constraints on the position of popular children's author in the People's Republic of China after the Cultural Revolution. Taking the publications of Cao Wenxuan (the first Chinese recipient of the Hans Christian Anderson Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane as case studies, Frances Weightman considers how the marketing of these authors presents them as academic and political authorities to be emulated and trusted, how they are demonstrative of the commercialism in children's literature and what they expose about the different ways in which popular authors are promoted based on their gender, nationality and ethnicity.Also surveying the uses of animals in Chinese literature and the issues relating to language and translation when these works are promoted throughout the West, this is a timely study of the construct of authorship coinciding with the rapid expansion of children's literature publishing in China and its reception on the world stage.
Price: 85.00 £ | Shipping*: 0.00 £ -
Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Price: 32.99 £ | Shipping*: 0.00 £ -
Creative Design in Industry and Architecture
Covering the topics of architecture and industrial design Creative Design in Industry and Architecture argues that the discourse on design criteria for both professions share many similarities.It is not intended to be prescriptive, but is rather the outcome of a detailed design analysis of the works of a number of industrial and architectural designers.The authors sought to compare the cultural outcomes of vernacular design in an attempt to show that the design process does not need to be difficult or complicated.This book seeks to present a critical assessment of design processes which achieve innovation in the fields of both architectural and industrial disciplines.The book is therefore about creativity, design strategies and innovative understanding.With decades of academic experience, the authors are keen on the idea that creativity can be taught.They wrote this book from an ongoing pedagogical need to show students that the creative palette has a wide range.Case studies and their related theory which support this view are included within the chapters.The book also unveils the design dilemma; how design can become complicated when surrounded with intricate problems although it is the sum of simple solutions. Common theories and practices are exposed within the two disciplines through observation, analysis, experiment and reflection to discuss and gain insight.Both creative and practical approaches are analysed by making a historical study followed by the fundamentals reflecting the current situation and practical applications of the architectural and industrial design principles outlined in an extensive collection of examples.To educators this book is instructive, to the students deductive, to designers inspiring.
Price: 105.00 £ | Shipping*: 0.00 £ -
The Business of Indie Games : Everything You Need to Know to Conquer the Indie Games Industry
"The Business of Indie Games provides exceptional insight into how the video games industry works.It shares valuable information on how to successfully self-publish and secure publisher support.Whether you’re making your first game or tenth, this book is a must read." – Paul Baldwin, Curve Digital"The video game industry is a tough business and anyone looking to succeed in indie development should give The Business of Indie Games a read." – Graham Smith, Co-Founder of DrinkBox Studios"This book is a fast track to success for anyone managing a game launch and looking to raise funding for their projects.It shares knowledge that you only learn after years of triumphs and failures within this industry." – Scott Drader, Co-Founder of Metalhead Software "There’s nothing like The Business of Indie Games taught in school.You learn how to make a game, but not how to conduct business, market, and launch a game.This book dives into topics that every indie developer should know." – Yukon Wainczak, Founder of Snoozy Kazoo"I’ve seen no better guide for understanding how the video game industry really works.An important read for anyone whose work touches games, including those of us looking to engage the community." – Carla Warner, Director of STREAM for No Kid HungryThe Business of Indie Games explores what many universities forget to cover: how to sell and market your own indie game to potential publishers and developers.While many classes help students on their way to designing and programming their own games, there are few classes that equip students with the skills to sell their own product.In essence, this means future indie game developers are not equipped to talk to investors, negotiate with publishers, and engage with major platforms like Steam and Nintendo.Authors Alex Josef, Alex Van Lepp, and Marshal D. Carper are looking to rectify this problem by helping indie game developers and companies level up their business acumen.With detailed chapters and sections that deal with different engines, negotiation tactics, and marketing, The Business of Indie Games is the perfect omnibus for up-and-coming indie game developers.The future of gaming curriculums is not just in teaching students how to create games but also in preparing them for the business of games.
Price: 46.99 £ | Shipping*: 0.00 £
-
What are jobs in the marketing and media industry?
Jobs in the marketing and media industry include roles such as marketing manager, social media manager, advertising executive, public relations specialist, market researcher, media planner, and content creator. These roles involve creating and implementing marketing strategies, managing social media campaigns, developing advertising materials, building relationships with the media, conducting market research, planning media placements, and producing engaging content for various platforms. The industry offers a wide range of opportunities for individuals with skills in communication, creativity, strategic thinking, and data analysis.
-
Does a brewery belong to the food distribution industry?
A brewery does not belong to the food distribution industry. While breweries produce beverages that are consumed alongside food, they are primarily categorized under the beverage industry. Breweries focus on the production of beer and other alcoholic beverages, rather than the distribution of food products. Food distribution typically refers to the transportation and sale of food items such as fruits, vegetables, meats, and other consumables.
-
What are the tasks in marketing in the hotel industry?
In the hotel industry, marketing tasks include creating and implementing promotional strategies to attract guests, managing online and offline advertising campaigns, conducting market research to understand customer preferences and trends, developing pricing strategies, and maintaining a strong online presence through social media and website management. Additionally, marketing in the hotel industry involves building partnerships with travel agencies and online booking platforms, as well as organizing events and promotions to increase brand awareness and drive bookings. Overall, the goal of marketing in the hotel industry is to effectively communicate the value of the hotel's offerings and attract potential guests.
-
In which industry is the automotive industry?
The automotive industry is part of the manufacturing industry. It involves the design, development, production, and sale of vehicles such as cars, trucks, and motorcycles. The industry also includes the manufacturing of vehicle parts and accessories. Additionally, the automotive industry plays a significant role in the global economy and is a major employer worldwide.
Similar search terms for Industry:
-
Fashion Marketing and Communications : Theory and Practice Across the Fashion Industry
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers.This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends.Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world.New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan.This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context. Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners.PowerPoint slides and exercise questions are available to support the book.
Price: 36.99 £ | Shipping*: 0.00 £ -
Art/Empire/Industry: The Complete Red Noise
Price: 74.49 £ | Shipping*: 0.00 £ -
Tech Industry
Tech Industry examines the technological innovations that are transforming not only the way goods are manufactured and distributed, but also how people function in the workplace, from the farmer in the field to the pilot in the sky.Dynamic photographs and informative text sharply illustrate the momentous advancements we are experiencing in industrial technology, such as 3-D printing, product delivery by drone,and computer chips for consumers to track the path of their food from source to plate.
Price: 8.99 £ | Shipping*: 3.99 £ -
Wartime Industry
An illustrated introduction to how British industries, supported by thousands of newly recruited women, strove to meet the nation’s wartime need for munitions, armour, shipping, uniforms and aircraft. During the Second World War (1939–45), Britain stretched every sinew of its industrial might to fend off a Nazi invasion.As the nation stood alone against Fortress Europe, it harnessed, coordinated and maximised its resources, firstly to defend itself and then to help liberate Axis-occupied countries.Wartime Industry uses informative text and beautiful illustrations to show how the men and women of Britain met this unprecedented demand for military and home-front materials.It explores the work of Lord Beaverbrook’s highly organised Ministry of Aircraft Production; the ‘Shadow Factories’ that enabled manufacturers such as Vauxhall and Rootes to make tanks and aircraft; the Royal Ordnance Factories that produced firearms and explosives; the ‘Bevin Boys’ conscripted to work in the coal mines; the Women’s Timber Corps; and war workers – who, together, helped the nation to make it.
Price: 8.99 £ | Shipping*: 3.99 £
-
Which industry has a greater future: the aerospace industry or the automotive industry?
The aerospace industry is likely to have a greater future compared to the automotive industry. With advancements in technology, there is a growing demand for space exploration, satellite deployment, and commercial space travel. Additionally, the aerospace industry is constantly evolving with innovations like reusable rockets and supersonic travel. On the other hand, the automotive industry is facing challenges such as transitioning to electric vehicles and autonomous driving, which may impact its growth potential in the long term.
-
Has the e-bike and scooter industry developed well recently?
Yes, the e-bike and scooter industry has experienced significant growth and development in recent years. This can be attributed to factors such as increasing awareness of environmental sustainability, advancements in technology, and changing urban mobility trends. The industry has seen a rise in innovative products, improved infrastructure, and increased adoption by consumers in various cities around the world. Overall, the e-bike and scooter industry is on a positive trajectory and is expected to continue to grow in the coming years.
-
What is an industry plant in the music industry?
An industry plant in the music industry refers to an artist who is perceived as being artificially created or promoted by the music industry, rather than having built a genuine fan base and career through grassroots efforts. This term is often used to describe artists who are believed to have been strategically marketed and pushed into the spotlight by record labels or other industry insiders, rather than having organically risen to fame through their talent and hard work. Industry plants are often seen as inauthentic or manufactured, and their success is sometimes viewed with skepticism by fans and industry observers.
-
Is the Swedish industry better than the German industry?
It is difficult to definitively say whether the Swedish industry is better than the German industry as both countries have strong industrial sectors with different strengths. Sweden is known for its innovation and expertise in sectors such as telecommunications, automotive, and engineering, while Germany is renowned for its manufacturing prowess, particularly in the automotive and machinery industries. Both countries have highly skilled workforces and advanced technology, making it challenging to determine which industry is superior. Ultimately, the competitiveness of each industry depends on various factors such as market demand, technological advancements, and global economic conditions.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.