Products related to Luxury:
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Marketing Chinese Children's Books : Paratext and the Politics of Authorship
An exploration of the marketing, presentation and construction of popular Chinese children's authors for their youthful audience, parents and teachers, Marketing Chinese Children's Books surveys the internal and international dissemination of children’s books and of international influences in the marketing of children’s literature. Focusing on the paratextual elements of contemporary Chinese literature written for children such as author photographs, this book reveals the political constraints on the position of popular children's author in the People's Republic of China after the Cultural Revolution. Taking the publications of Cao Wenxuan (the first Chinese recipient of the Hans Christian Anderson Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane as case studies, Frances Weightman considers how the marketing of these authors presents them as academic and political authorities to be emulated and trusted, how they are demonstrative of the commercialism in children's literature and what they expose about the different ways in which popular authors are promoted based on their gender, nationality and ethnicity.Also surveying the uses of animals in Chinese literature and the issues relating to language and translation when these works are promoted throughout the West, this is a timely study of the construct of authorship coinciding with the rapid expansion of children's literature publishing in China and its reception on the world stage.
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Fashion & Luxury Marketing
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability.The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications.Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes.The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
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Critical Luxury Studies : Art, Design, Media
Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury.Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.
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New Design Luxury Metal Wall Art Decoration
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Price: 288.0 € | Shipping*: 0.00 €
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Why luxury?
Luxury is often associated with high quality, exclusivity, and prestige. People are drawn to luxury goods and experiences because they can signify success, status, and sophistication. The allure of luxury items lies in their superior craftsmanship, attention to detail, and the feeling of indulgence they provide. For many, indulging in luxury can be a way to reward oneself, showcase personal style, or simply enjoy the finer things in life.
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Which luxury SUV?
The best luxury SUV for you will depend on your specific needs and preferences. If you prioritize a smooth and comfortable ride, the Mercedes-Benz GLE or the BMW X5 may be good options. If you value off-road capability and ruggedness, the Range Rover or the Lexus LX could be better choices. For a combination of performance and luxury, the Porsche Cayenne or the Audi Q7 might be more suitable. It's important to test drive and compare different models to find the luxury SUV that best fits your lifestyle and driving habits.
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Where does luxury begin?
Luxury begins with the feeling of exclusivity and indulgence. It is often associated with high-quality materials, craftsmanship, and attention to detail. Luxury can also be defined by the experience it provides, whether it be through exceptional service, unique design, or a sense of prestige. Ultimately, luxury is subjective and can vary depending on individual preferences and values.
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Is love a luxury?
Love is not a luxury, but a fundamental human need. It is essential for emotional well-being and plays a crucial role in forming healthy relationships and connections with others. While some may associate love with material possessions or extravagant gestures, true love is about genuine care, support, and understanding, which are essential for a fulfilling and meaningful life. Therefore, love should be considered a necessity rather than a luxury.
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A Practical Guide to Indie Game Marketing
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself.A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game.With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately.As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid.Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and moreSample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assetsBook also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This updated and revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets.It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now updated with coverage of the luxification of society, the impact of artificial intelligence on the sector as well as other technologies such as the metaverse, the idea of exemplar luxury, and the relevance of luxury brands outside of the luxury market, this book has truly cemented its position as the authority on luxury strategy.
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Luxury Fashion Marketing and Branding : A Strategic Approach
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands.Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management.Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management.Online resources include an instructor’s manual, lecture slides and a test bank.
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Christmas Decoration Fake Book Storage Box Luxury Decorative Books Design Coffee Table Shelf Bedroom
Christmas Decoration Fake Book Storage Box Luxury Decorative Books Design Coffee Table Shelf Bedroom
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Do women like luxury?
Women, like anyone else, have diverse preferences and tastes. Some women may enjoy luxury items and experiences, while others may not prioritize them. It's important to recognize that individual preferences and interests vary widely, and it's not accurate to make generalizations about what all women like. It's best to approach each person as an individual and not make assumptions based on gender.
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What are luxury brands?
Luxury brands are high-end, prestigious, and exclusive companies that offer products and services of superior quality and craftsmanship. These brands often have a long history of tradition and heritage, and they are known for their attention to detail, exceptional customer service, and high price points. Luxury brands are associated with status, wealth, and a certain lifestyle, and they often cater to a niche market of affluent consumers who are willing to pay a premium for the brand's reputation and perceived value.
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What are luxury items?
Luxury items are products or services that are considered to be of high quality, exclusive, and often expensive. These items are often associated with prestige, status, and indulgence. Luxury items can include designer clothing and accessories, high-end cars, luxury watches, fine jewelry, upscale travel experiences, and premium beauty products. They are often sought after for their superior craftsmanship, unique design, and the sense of luxury and exclusivity they provide.
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Why a luxury bag?
A luxury bag is often chosen for its high-quality materials, expert craftsmanship, and timeless design. It is seen as an investment piece that can elevate any outfit and make a statement. Additionally, luxury bags are often associated with status and prestige, making them a desirable accessory for many individuals. The attention to detail and exclusivity of luxury bags also adds to their appeal, making them a coveted item for fashion enthusiasts.
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