Products related to Promotion:
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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Marketing Fashion, Second edition : Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development.Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Marketing Chinese Children's Books : Paratext and the Politics of Authorship
An exploration of the marketing, presentation and construction of popular Chinese children's authors for their youthful audience, parents and teachers, Marketing Chinese Children's Books surveys the internal and international dissemination of children’s books and of international influences in the marketing of children’s literature. Focusing on the paratextual elements of contemporary Chinese literature written for children such as author photographs, this book reveals the political constraints on the position of popular children's author in the People's Republic of China after the Cultural Revolution. Taking the publications of Cao Wenxuan (the first Chinese recipient of the Hans Christian Anderson Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane as case studies, Frances Weightman considers how the marketing of these authors presents them as academic and political authorities to be emulated and trusted, how they are demonstrative of the commercialism in children's literature and what they expose about the different ways in which popular authors are promoted based on their gender, nationality and ethnicity.Also surveying the uses of animals in Chinese literature and the issues relating to language and translation when these works are promoted throughout the West, this is a timely study of the construct of authorship coinciding with the rapid expansion of children's literature publishing in China and its reception on the world stage.
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Attracting Attention : Promotion and Marketing for Tourism Attractions
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year.Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences.This book offers information about how to promote and market tourism attractions for maximum results.It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public.Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability.In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them.This book addresses the many different ways to reach this potential.It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more.Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs.It is a handy resource for those working for attractions and tourism-related organizations.
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What are examples of marketing instruments in the areas of product pricing policy, promotion, distribution, and scheduling?
Examples of marketing instruments in the area of product pricing policy include strategies such as cost-plus pricing, value-based pricing, and competitive pricing. In the area of promotion, marketing instruments include advertising, sales promotions, public relations, and social media marketing. Distribution marketing instruments include direct sales, retail distribution, e-commerce, and wholesaling. Finally, scheduling marketing instruments involve setting the timing for product launches, promotions, and other marketing activities to maximize their impact.
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What is object promotion and what is subject promotion?
Object promotion and subject promotion are linguistic processes that occur in certain languages, particularly in the context of passivization. Object promotion involves promoting the object of a transitive verb to the subject position in a passive construction, while subject promotion involves promoting the subject of a verb to a higher syntactic position, often for emphasis or focus. These processes can change the word order and syntactic structure of a sentence, and they are important for understanding the ways in which different languages express agency and focus.
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Promotion or repetition?
Promotion is the advancement of a student to the next grade level based on their academic performance and mastery of the material. Repetition, on the other hand, is the act of having a student repeat the same grade level due to not meeting the required academic standards. While promotion allows students to progress and continue their education, repetition can provide students with the opportunity to strengthen their skills and knowledge before moving on to the next level. Ultimately, the decision between promotion and repetition should be based on what is in the best interest of the student's overall academic development and success.
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Which promotion was better?
It is subjective to determine which promotion was better as it depends on individual preferences and goals. Both promotions may have their own strengths and weaknesses, and what works for one person may not work for another. It is important to evaluate each promotion based on factors such as target audience, budget, reach, and desired outcomes to determine which one is more effective for a specific situation.
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world.It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted.The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers.With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN.Pearson MyLab Marketing should only be purchased when required by an instructor.Instructors, contact your Pearson representative for more information.
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2019 Wholesale Promotion High Quality Round Retro Promotion Sunglasses China Design
Wholesale Price ,Trade Assurance | Alibaba.com
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Fashion Promotion : Building a Brand Through Marketing and Communication
Fashion Promotion is an inspiring and practical guide to promoting a brand.It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E.With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling.You explore emerging topics, such as today’s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing.Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.
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What is VfB's promotion?
VfB's promotion refers to the promotion of VfB Stuttgart, a German football club, to a higher division in the league system. This typically means that the team has performed well in their current division and has earned a spot in the next higher league. Promotion is a significant achievement for a club as it allows them to compete against stronger opponents and potentially reach higher levels of success in the sport.
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How does a promotion work?
A promotion typically involves an employee being moved to a higher position within a company, often with increased responsibilities and a higher salary. This can be based on factors such as performance, experience, and skills. Employers may offer promotions to reward hard work and dedication, as well as to retain talented employees. Promotions can also provide opportunities for career advancement and professional growth within an organization.
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What is a car promotion?
A car promotion is a marketing strategy used by car manufacturers or dealerships to attract customers and increase sales. This can include special offers such as discounts, rebates, low-interest financing, or bonus features to incentivize potential buyers. Car promotions are often used to clear out old inventory, introduce new models, or boost sales during specific times of the year, such as holidays or end-of-year clearance events. These promotions are designed to create a sense of urgency and encourage consumers to make a purchase.
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What does broadening promotion mean?
Broadening promotion refers to expanding the reach of promotional activities to a wider audience or across different channels. This can involve targeting new customer segments, exploring different marketing channels, or increasing the frequency and variety of promotional campaigns. By broadening promotion, businesses aim to increase brand awareness, attract new customers, and ultimately drive sales growth.
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