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Marketing Chinese Children's Books : Paratext and the Politics of Authorship
An exploration of the marketing, presentation and construction of popular Chinese children's authors for their youthful audience, parents and teachers, Marketing Chinese Children's Books surveys the internal and international dissemination of children’s books and of international influences in the marketing of children’s literature. Focusing on the paratextual elements of contemporary Chinese literature written for children such as author photographs, this book reveals the political constraints on the position of popular children's author in the People's Republic of China after the Cultural Revolution. Taking the publications of Cao Wenxuan (the first Chinese recipient of the Hans Christian Anderson Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane as case studies, Frances Weightman considers how the marketing of these authors presents them as academic and political authorities to be emulated and trusted, how they are demonstrative of the commercialism in children's literature and what they expose about the different ways in which popular authors are promoted based on their gender, nationality and ethnicity.Also surveying the uses of animals in Chinese literature and the issues relating to language and translation when these works are promoted throughout the West, this is a timely study of the construct of authorship coinciding with the rapid expansion of children's literature publishing in China and its reception on the world stage.
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Gender, Design and Marketing : How Gender Drives our Perception of Design and Marketing
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it.Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception.In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication.The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences.The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
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Provocation in Women's Filmmaking : Authorship and Art Cinema
A new critical perspective on the female auteur that considers her place in the avant-garde tradition of provocationIncludes close critical analysis of eight contemporary women filmmakers and their provocative worksProvides an exploration and account of provocation as an artistic strategy in cinemaOffers a feminist interrogation of the gendering of provocation, and the provocateur, in the discourses of film criticism as a masculine modeCritics regularly use the term provocateur" to describe controversial film directors.Although most individuals who attract this term are men, there is a long and largely unexamined history of female auteurs who shock and unsettle their viewers.Provocation in Women's Filmmaking: Authorship and Art Cinema investigates how women directors participate in the tradition of provocative art cinema.Focusing on the post-millennium films of auteurs such as Lisa Aschan, Catherine Breillat, Jennifer Kent, Isabella Ekl f, Lucile Had ihalilovi?, Claire Denis, Anna Biller and Athina Rachel Tsangari, this book considers the aesthetics and strategies of women's provocative filmmaking in contemporary cinema.Challenging the gendering of provocation as a hyper-masculine mode of authorship, the book uncovers an enticing and complex array of divisive works by women. "
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Authorship, Activism and Celebrity : Art and Action in Global Literature
Since long before the age of celebrity activism, literary authors have used their public profiles and cultural capital to draw attention to a wide range of socio-political concerns.This book is the first to explore – through history, criticism and creative interventions – the relationship between authorship, political activism and celebrity culture across historical periods, cultures, literatures and media.It brings together scholars, industry stakeholders and prominent writer-activists to engage in a conversation on literary fame and public authority.These scholarly essays, interviews, conversations and opinion pieces interrogate the topos of the artist as prophet and acute critic of the zeitgeist; analyse the ideological dimension of literary celebrity; and highlight the fault lines between public and private authorial selves, ‘pure’ art, political commitment and marketplace imperatives.In case studies ranging from the 18th century to present-day controversies, authors illuminate the complex relationship between literature, politics, celebrity culture and market activism, bringing together vivid current debates on the function and responsibility of literature in increasingly fractured societies.
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How do I design a cover page for art?
When designing a cover page for art, consider using a visually striking image that represents the theme or subject of the art. You can also incorporate elements such as bold typography, color schemes, and textures that complement the artwork and create a cohesive design. Additionally, think about the overall mood or feeling you want to convey with the cover page and use design elements to evoke that emotion. Lastly, make sure to balance the visual elements and negative space to create a clean and impactful design.
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How do I design a cover page in art?
When designing a cover page in art, consider the purpose and theme of the project or document. Use visual elements such as color, composition, and imagery to create a visually appealing and cohesive design. Incorporate typography that complements the overall aesthetic and effectively communicates the title or main message. Experiment with different techniques and mediums to add depth and interest to the cover page, and don't be afraid to let your creativity shine through.
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What are the differences between art design and industrial design?
Art design focuses on creating visually appealing and expressive works of art that evoke emotions and convey messages. It is often more subjective and open to interpretation. On the other hand, industrial design is more functional and practical, focusing on creating products that are user-friendly, efficient, and aesthetically pleasing. Industrial design also considers factors such as production processes, materials, and market demands. Overall, while art design is more about creativity and self-expression, industrial design is more about problem-solving and meeting specific user needs.
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What is the difference between design and art?
Design is typically focused on solving a specific problem or meeting a particular need, often with a practical or functional purpose in mind. It involves creating something with a specific goal in mind, such as a product or system. Art, on the other hand, is more about self-expression, creativity, and evoking emotions or ideas. It is often more open to interpretation and can be created for the sake of beauty or expression rather than a specific function. While both design and art involve creativity and skill, the main difference lies in their intended purpose and outcome.
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Art, Agency and the Continued Assault on Authorship
This book presents a counter-history to the relentless critique of the humanist subject and authorial agency that has taken place over the past fifty years. It is both an interrogation of that critique and the tracing of an alternative narrative from Romanticism to the twenty-first century which celebrates the agency of the artist as a powerful contribution to the wellbeing of the community.It does so through arguments based on philosophical aesthetics and cultural theory interspersed with case histories of particular artists.It also engages with a second issue that cannot be separated from the first.This is the question of what the role and purpose of art is in society.This has become particularly important since the 1990s because of the "social turn" in art in which it is claimed that the only valid role for art was one that had explicit social consequences.This book argues that a political role for art is valuable, but not the only one that can be envisaged nor indeed is it the most obvious or most important.Art has other social roles both as a means to engender empathy and community, and to re-enchant a world bereft of meaning and reduced to material values. The book will appeal to practising artists as well as scholars working in art history, philosophy, aesthetics, and curatorial studies.
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The Art and Craft of Motion Picture Editing
This book explains the broader context of what the art and craft of motion picture editing entails, framing the creative acts of editing within an overall view of the production process and requirements for effective storytelling. This book offers real experiences and advice from seasoned editors on the editing process, providing a detailed examination of filmmaking from the editor’s point of view and exploring how best to cultivate creative relationships with other areas of production to form the final personality of the film.Emphasizing both practicality and creativity, industry veteran Michael Hoggan successfully bridges the gap between the mechanical skills of editing and the thought process behind these decisions.While most books focus primarily on the mind of the creator, this book explores the evolution of practices in film production and editing with respect to the ever-changing expectations of the audience.As the book demonstrates, understanding editing from the audience’s perspective is essential to any successful film. This book will be of interest to post-production students, independent filmmakers, film critics, and agents with editing clients. It is accompanied by a collection of rich digital materials, including a glossary, bibliography, and more.
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The Talent Management of Indie Authorship : From American Independent Cinema and Short Films to Pay-Tv and Streaming
This book explores the role that talent intermediaries, including talent agents, talent managers and producers, play in packaging, marketing and selling screen media products, services and brands by constructing and positioning their clients and collaborators as indie-auteurs.Exploring several case-studies across a range of screen media during an era of media convergence, including American indie cinema, high-end television, music video, advertising and branded content, the book explores the strategies that talent intermediaries adopt and the industrial, cultural and social connotations and hierarchies that indie-auteurism as a promotional discourse and tool carries and reinforces.As a result, the book stakes out new ground that complicates popular ideas of indie-auteurs as highly autonomous and innovative filmmakers by exploring how this authorial discourse migrates between media and is constructed and reconfigured in relation to changing industrial and cultural contexts.
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Principles and Practice of Marketing 10/e
The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice.Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr. Martens have been engaging consumers for more than half a century. - McDonald’s plan for environmental change. - How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text. - Brand new Hidden Gem boxes that showcase firms that do marketing differently. - New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability. - New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix). - Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge. David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic.Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research & Consultancy Application and an active member of the Town Centres Research Interest Group.
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What is distribution policy in marketing?
Distribution policy in marketing refers to the strategic decisions and actions taken by a company to deliver its products or services to the target market. This includes determining the most effective channels of distribution, such as direct sales, wholesalers, retailers, or e-commerce platforms, as well as the logistics and transportation methods to ensure timely and efficient delivery. The distribution policy also involves managing relationships with distribution partners and ensuring that the products reach the end consumers in the most cost-effective and convenient manner. Overall, distribution policy plays a crucial role in ensuring that the right products are available in the right place at the right time to meet customer demand.
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Where and how would you sell art books?
Art books can be sold in a variety of places, including art galleries, museum gift shops, independent bookstores, and online platforms such as Etsy or Amazon. To effectively sell art books, it is important to target locations where art enthusiasts and collectors are likely to visit. Additionally, showcasing the books at art fairs, exhibitions, and events related to the art world can also be a successful strategy. Utilizing social media and creating a visually appealing online presence can help reach a wider audience and drive sales for art books.
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What are the differences and similarities between design, architecture, and art?
Design, architecture, and art are all creative fields that involve the use of aesthetics and functionality. Design focuses on solving problems and creating solutions that are both visually appealing and practical. Architecture involves the design and construction of buildings and structures, focusing on spatial relationships and functionality. Art, on the other hand, is more about self-expression and creativity, often without the constraints of functionality. While all three fields involve creativity and aesthetics, design and architecture are more focused on solving specific problems and serving a purpose, while art is often more about personal expression and interpretation.
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What is the difference between design, art, and craft?
Design is the process of creating a plan or solution for a specific purpose, often with functionality and usability in mind. Art, on the other hand, is the expression of creativity and imagination, often with the intention of evoking emotion or making a statement. Craft refers to the skilled creation of objects by hand, often with a focus on traditional techniques and high-quality craftsmanship. While there can be overlap between these categories, the main difference lies in their primary focus and intention.
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