Products related to Cultures:
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Marketing Across Cultures
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity.By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.
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Business & Marketing Across Cultures
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success.This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions.They recognise the rich diversity in international markets and local consumer knowledge and marketing practices.Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business.It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
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Freak Scenes : American Indie Cinema and Indie Music Cultures
The first academic book to explore indie music and indie music cultures on screenCombines historical, cultural, aesthetic and industry analysis to explore the functions and broader appeal of indie music on filmIncludes analyses of indie punk scenes on filmExamines gender and racial issues within indie music and filmFreak Scenes explores the increased licensing of indie music and representation of indie music cultures within American independent cinema since the 1980s.Indie music has, since the 2000s, become highlighted in some indie films as an attraction, but this book probes how the appeal of indie music stretches back to the late 1970s, when punk music made its impact on filmmaking. Sexton looks at a range of issues where indie music and indie film intersect, including commercial concerns, the growth of niche marketing, the increased employment of popular music in cinema and questions of authenticity, as well as the fraught tensions between commercial and artistic concerns.Case studies include: sonic authorship and indie music, representations of punk and indie scenes on screen, and an exploration of how racial and gender issues inform the representation and reception of indie cultures on film.
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The Art of Crossing Cultures
Adjusting to a new culture and getting along with the local people can be a challenge for everyone who lives and works abroad.Whether in business, diplomacy, education, or as a long-term visitor, anyone can be blind-sided by a lack of international knowledge and experience and be caught at a disadvantage. In this completely revised and expanded third edition, Craig Storti outlines the personal challenges of adjusting to the change - anticipating differences, managing the temptation to withdraw, and gradually adjusting expectations of behaviour to fit reality - and shows what it takes to encounter a new culture head-on and succeed.Now an established bestseller, The Art of Crossing Cultures is a one-of-a-kind guidebook to bridging the cultural divide, incorporating an easy-to-understand model of cultural adjustment, and tips on how to master the process and develop adaptive strategies.This timely new edition focuses on how to deal with country and culture shock and includes many examples of cross-cultural misunderstandings.As well as revisions throughout, it includes a brand new chapter on crossing cultures at home. "As enlightening to the university student as it is to the practical-minded businessperson." L.Robert Kohls, author of Survival Kit for Overseas Living
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Are all cultures valuable?
Yes, all cultures are valuable as they contribute to the diversity and richness of human society. Each culture brings unique perspectives, traditions, and practices that help shape our understanding of the world. By recognizing and respecting the value of different cultures, we can promote inclusivity, tolerance, and appreciation for the differences that make our world a more vibrant and interesting place.
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What are different cultures?
Different cultures refer to the unique customs, traditions, beliefs, and practices that are shared by a group of people. These can include language, food, clothing, art, music, and social behaviors. Cultures are shaped by a variety of factors such as history, geography, religion, and societal values, and they contribute to the diversity and richness of human society. Embracing and understanding different cultures can lead to greater empathy, respect, and appreciation for the world's diversity.
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What are Eastern cultures?
Eastern cultures refer to the diverse set of traditions, beliefs, customs, and practices that are prevalent in the eastern regions of the world, including Asia, the Middle East, and parts of Africa. These cultures are often characterized by a strong emphasis on collectivism, respect for authority, and a deep connection to nature and spirituality. Eastern cultures also encompass a wide range of languages, religions, and artistic expressions, making them incredibly rich and varied. Overall, Eastern cultures are deeply rooted in history and tradition, and play a significant role in shaping the identities of the people who belong to them.
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What are greenhouse cultures?
Greenhouse cultures refer to the practice of growing plants in a controlled environment within a greenhouse. This environment allows for the regulation of temperature, humidity, and light, creating optimal conditions for plant growth. Greenhouse cultures are commonly used for growing a wide variety of crops, including vegetables, flowers, and herbs, and are particularly useful in regions with extreme weather conditions or limited growing seasons. The controlled environment of a greenhouse also helps to protect plants from pests and diseases, leading to higher yields and better quality produce.
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Andre Fu : Crossing Cultures with Design
André Fu is one of Asia’s leading interiors designers.When his design for the world-renowned The Upper House hotel in Hong Kong opened ten years ago, he became an overnight sensation around the world.As one of Asia’s most widely sought-after interior designers, the Hong Kong–based designer has gone on to create forward-thinking interiors for other major hotels, restaurants and leading brands, including Louis Vuitton, The Berkeley (London) and Waldorf hotels.This showcase of his works to date features eighteen recent projects around the world and provides fresh insights into Fu’s creative process, including his hand-drawn sketches and mood boards, as well as an introductory essay that explores Fu’s key influences and the importance of his unique and highly refined East-meets-West aesthetic.With an illustrated chronology of all the designer’s works to date, this rich overview presents the award-winning vision of interior design’s rising star, not only in Asia but across the world.
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Digital Cultures
In a world largely divided between giddy celebrants and dire detractors of digital culture, Milad Doueihi is one of the very few who speak with broadly informed and measured authority about what the rise of the digital means.Writing as a philologist and intellectual historian, Doueihi argues that digital culture is or will be akin to religion in the scope of its influence and power, and that because of its omnipresence it requires special analysis.Digital Cultures is the culmination of his deep and far-reaching attempts to meet this need. Doueihi shows clearly how applying the notions of print culture to digital textuality distorts the logic and promise of the new literacy.He then moves on to examine a number of inherent contradictions or tensions in digital culture: between digital technology’s capacity to create a public sphere and its use as an instrument of control and censorship; between the possible collective and anonymous construction of knowledge in the Wikisphere and the dissemination of errors.Throughout, he strives to give a balanced account of digitization’s potential for both disruption and innovation. Writing accessibly about the underlying technology, Doueihi explores the multidimensional question of what it means to participate in online culture—from literacy and citizenship to texts, archiving, and storage.By bringing together topics explored separately elsewhere—such as copyright, digital subjectivity, and social networks—Digital Cultures offers a rare, comprehensive view of the emerging digital space.
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Cycling Cultures
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Car Cultures
Anyone who assumes that a car is simply a means to get from point A to point B, or who even thinks that they know what a car is, should read this book.Profoundly shaped by culture, the car gives rise to a wide range of emotions, from guilt about the environment in the UK to aboriginal concerns with car corpses, to struggles to keep the creatures alive with everything but the proper spare parts in West Africa.Cars and their landscapes prove central to human life from its most intimate to the widest sense of global crisis, and are capable of inspiring epic passions.From road rage in Western Europe to the struggles of cab driving in Africa to the emergence of Black identity in the US, this book examines the essential humanity of the car, which includes the jealousies, gender differences, fears and moralities that cars give rise to.Firmly grounded in detailed ethnographic and historical scholarship, this is the first book to provide an informed sense of cars as one of the most familiar and significant forms of material culture.
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What are vegetarian rennet cultures?
Vegetarian rennet cultures are enzymes used in the cheese-making process that are derived from non-animal sources, making them suitable for vegetarians. These cultures help coagulate the milk, separating it into curds and whey, which is a crucial step in cheese production. Common sources of vegetarian rennet cultures include plants like thistle, fig leaves, or certain types of fungi. Using vegetarian rennet cultures allows cheese makers to produce cheese without using traditional animal-based rennet.
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What music cultures are there?
There are numerous music cultures around the world, each with its own unique styles, instruments, and traditions. Some examples include the classical music traditions of Western Europe, the rhythmic and percussive traditions of African music, the intricate melodies and scales of Indian classical music, the improvisational nature of jazz, the energetic and expressive styles of Latin American music, and the complex and ornate traditions of Middle Eastern music. These are just a few examples of the diverse music cultures that exist globally, each with its own rich history and significance.
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What exactly are yogurt cultures?
Yogurt cultures are a combination of bacteria that are used to ferment milk and create yogurt. The two main types of bacteria used in yogurt cultures are Lactobacillus bulgaricus and Streptococcus thermophilus. These bacteria consume the lactose in the milk and produce lactic acid, which gives yogurt its tangy flavor and thick texture. Yogurt cultures also contain other beneficial bacteria, such as Lactobacillus acidophilus and Bifidobacterium, which are known for their probiotic properties and potential health benefits.
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How do you judge other cultures?
I believe it is important to approach other cultures with an open mind and a willingness to learn and understand. I try to avoid making quick judgments or assumptions based on stereotypes or limited information. Instead, I strive to appreciate the diversity and richness of different cultures, recognizing that there is value in each unique way of life. I believe in respecting and celebrating cultural differences, while also being mindful of the importance of cultural sensitivity and understanding.
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