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Marketing Chinese Children's Books : Paratext and the Politics of Authorship
An exploration of the marketing, presentation and construction of popular Chinese children's authors for their youthful audience, parents and teachers, Marketing Chinese Children's Books surveys the internal and international dissemination of children’s books and of international influences in the marketing of children’s literature. Focusing on the paratextual elements of contemporary Chinese literature written for children such as author photographs, this book reveals the political constraints on the position of popular children's author in the People's Republic of China after the Cultural Revolution. Taking the publications of Cao Wenxuan (the first Chinese recipient of the Hans Christian Anderson Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane as case studies, Frances Weightman considers how the marketing of these authors presents them as academic and political authorities to be emulated and trusted, how they are demonstrative of the commercialism in children's literature and what they expose about the different ways in which popular authors are promoted based on their gender, nationality and ethnicity.Also surveying the uses of animals in Chinese literature and the issues relating to language and translation when these works are promoted throughout the West, this is a timely study of the construct of authorship coinciding with the rapid expansion of children's literature publishing in China and its reception on the world stage.
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The Invisible Art of Literary Editing
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Art, Agency and the Continued Assault on Authorship
This book presents a counter-history to the relentless critique of the humanist subject and authorial agency that has taken place over the past fifty years. It is both an interrogation of that critique and the tracing of an alternative narrative from Romanticism to the twenty-first century which celebrates the agency of the artist as a powerful contribution to the wellbeing of the community.It does so through arguments based on philosophical aesthetics and cultural theory interspersed with case histories of particular artists.It also engages with a second issue that cannot be separated from the first.This is the question of what the role and purpose of art is in society.This has become particularly important since the 1990s because of the "social turn" in art in which it is claimed that the only valid role for art was one that had explicit social consequences.This book argues that a political role for art is valuable, but not the only one that can be envisaged nor indeed is it the most obvious or most important.Art has other social roles both as a means to engender empathy and community, and to re-enchant a world bereft of meaning and reduced to material values. The book will appeal to practising artists as well as scholars working in art history, philosophy, aesthetics, and curatorial studies.
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How do I design a cover page for art?
When designing a cover page for art, consider using a visually striking image that represents the theme or subject of the art. You can also incorporate elements such as bold typography, color schemes, and textures that complement the artwork and create a cohesive design. Additionally, think about the overall mood or feeling you want to convey with the cover page and use design elements to evoke that emotion. Lastly, make sure to balance the visual elements and negative space to create a clean and impactful design.
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How do I design a cover page in art?
When designing a cover page in art, consider the purpose and theme of the project or document. Use visual elements such as color, composition, and imagery to create a visually appealing and cohesive design. Incorporate typography that complements the overall aesthetic and effectively communicates the title or main message. Experiment with different techniques and mediums to add depth and interest to the cover page, and don't be afraid to let your creativity shine through.
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What is distribution policy in marketing?
Distribution policy in marketing refers to the strategic decisions and actions taken by a company to deliver its products or services to the target market. This includes determining the most effective channels of distribution, such as direct sales, wholesalers, retailers, or e-commerce platforms, as well as the logistics and transportation methods to ensure timely and efficient delivery. The distribution policy also involves managing relationships with distribution partners and ensuring that the products reach the end consumers in the most cost-effective and convenient manner. Overall, distribution policy plays a crucial role in ensuring that the right products are available in the right place at the right time to meet customer demand.
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What are some good books for art students or interior design students?
Some good books for art students or interior design students include "Color: A Workshop for Artists and Designers" by David Hornung, which provides a comprehensive understanding of color theory and its application in art and design. "The Interior Design Reference & Specification Book" by Chris Grimley and Mimi Love is a valuable resource for interior design students, offering essential information on materials, finishes, and construction techniques. "Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students" by Ellen Lupton is a must-read for students interested in typography and graphic design, providing insights into the principles of typography and its role in visual communication.
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Behind the Scenes of Indie Film Marketing : A FilmSnobbery Field Guide
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The Art and Craft of Motion Picture Editing
This book explains the broader context of what the art and craft of motion picture editing entails, framing the creative acts of editing within an overall view of the production process and requirements for effective storytelling. This book offers real experiences and advice from seasoned editors on the editing process, providing a detailed examination of filmmaking from the editor’s point of view and exploring how best to cultivate creative relationships with other areas of production to form the final personality of the film.Emphasizing both practicality and creativity, industry veteran Michael Hoggan successfully bridges the gap between the mechanical skills of editing and the thought process behind these decisions.While most books focus primarily on the mind of the creator, this book explores the evolution of practices in film production and editing with respect to the ever-changing expectations of the audience.As the book demonstrates, understanding editing from the audience’s perspective is essential to any successful film. This book will be of interest to post-production students, independent filmmakers, film critics, and agents with editing clients. It is accompanied by a collection of rich digital materials, including a glossary, bibliography, and more.
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How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year?Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists, this book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence. Today, perhaps more than ever before, the high-profile art world is primarily shaped by buyers and those who cater to buyers.The actual artists, although most visible to the public, tend to play a secondary role.The time seems particularly ripe for transparency about how the art world works, given the growth in the art market, media attention on—and popular interest in—high-priced art, and controversy surrounding public funding for art and the value of art for contemporary society.With a combination of marketplace observations, marketing insights, and relevant research findings, this book contributes to increased transparency while providing thought-provoking digressions and anecdotes along the way. Money and Marketing in the Art World offers an accessible analysis of the art market for scholars and graduate students across arts marketing and management, as well as for those more broadly interested in art and business.
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E-books or printed books?
The choice between e-books and printed books ultimately depends on personal preference. E-books offer convenience and portability, allowing readers to carry multiple books in one device. They also often provide features like adjustable font size and built-in dictionaries. On the other hand, printed books offer a tactile and sensory experience that many readers enjoy, and they don't require a screen or battery. Some people also find it easier to retain information from printed books. Ultimately, both formats have their own advantages, and the decision between the two comes down to individual preferences and needs.
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What are the differences between art design and industrial design?
Art design focuses on creating visually appealing and expressive works of art that evoke emotions and convey messages. It is often more subjective and open to interpretation. On the other hand, industrial design is more functional and practical, focusing on creating products that are user-friendly, efficient, and aesthetically pleasing. Industrial design also considers factors such as production processes, materials, and market demands. Overall, while art design is more about creativity and self-expression, industrial design is more about problem-solving and meeting specific user needs.
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How to design the background in art?
When designing the background in art, it's important to consider the overall composition and balance of the piece. Start by choosing a color palette that complements the subject and creates the desired mood. Consider using techniques such as layering, texture, and perspective to add depth and interest to the background. Additionally, think about the level of detail and focus in the background compared to the main subject, ensuring that it enhances the overall visual impact of the artwork.
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Can the Shadowhunters books be available as e-books?
Yes, the Shadowhunters books are available as e-books. Readers can purchase and download digital versions of the books from various online retailers such as Amazon Kindle, Apple Books, and Google Play Books. This allows fans to easily access and read the series on their e-readers, tablets, or smartphones.
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